Mission

Identify and sell genetics that are adapted to the changing needs of California Agriculture and that contribute to the sustainable production of safe and nutritious food.

Business Drivers:

Maintain an aggressive and innovative product development program that provides early recognition of new varieties that add value
Provide statewide coverage with technical sales staff
Conduct frequent and detailed market analysis
Reduce risk for affiliates by using a data driven system for forecasting seed requirement
Invest in initiatives that enhance the quality or delivery of information
Maintain a working environment that encourages personal and professional growth of employees